call a period
Call a period, a period.

Phrases link 'aunt flo' or 'that time of the month' can imply that there's something to be hidden or ashamed of about periods.
Try not to hide periods away.

Shopping for period products? Don't feel you need to hide them at the bottom of your basket. Experiencing cramps and want to stay home? Let your friend know! The more we can treat periods as an everyday part of life the better.
Avoid making period jokes.

Whilst nearly 1 in 3 believe period jokes are harmless fun1, they're causing young people to feel self-conscious, embarrassed, and less confident⁴.
Watch your body language.

Making "a disgusted face" or rolling your eyes when someone mentions a period can have negative impact.

Are you a parent? Check out these extra tips:

Start talking about periods from an early age so your child is prepared for the changes they'll experience. Need more information? Click here.
Explain that periods are a natural bodily function - not something that needs to be hidden or ashamed of.
Create an open-door policy, so they know they can always come to you. If you don't know the answer to their question, that's ok! Just be sure to go back to them once you've got it or figure it out together.
Help them try different period products, so they can find the one that makes them feel the most comfortable & confident. Many young people start by using pads because they're so easy to use!
Help them track their cycle & be prepared for their period:

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