Girls experiencing period poverty miss out on the activities that they love

Our Epic Battle #LikeAGirl

About Procter & Gamble Carousel 1

In Kind Direct distributes new consumer products, donated by retailers and manufacturers, to UK charitable organisations working here and abroad. Its unique service is a lifeline to thousands of charities helping vulnerable people, allowing organisations to spend more of their money on support, not supplies. In Kind Direct’s work helps ensure that everyone has access to life essentials and that no usable product goes to waste.

Our Charity Partner

About Procter & Gamble Carousel 3

Helping Girls Across the World

Always Keeping Girls in School: Africa

About Procter & Gamble Carousel 10

About Procter & Gamble Carousel 5

About Procter & Gamble Carousel 2

Read more [here.](/en-gb/about-us/campaigns-and-initiatives/end-period-poverty/)

Always donates over...

Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Through our commitment to empowering girls, Always has partnered with over 30 organizations to help girls around the world. Take a look at what we did!

About Procter & Gamble Carousel 6

About Procter & Gamble Carousel 9

About Procter & Gamble Carousel 8

Always, with the help of Save the Children, has helped empower over 10,000 girls in Nepal, Ethiopia and Mexico.

“Puberty can be a scary time for girls when they, their families and their communities don’t have the facts. In many of the places where Save the Children works, a lack of information or misinformation, along with no access to bathrooms or sanitary products, contributes to girls missing days of school or dropping out of school altogether. Save the Children values our partnership with P&G and our shared vision of making sure girls have the knowledge and confidence to navigate the challenging journey of puberty, so they can stay in school and shine."

Always, with the help...

#KeepHerPlaying

LEARN MORE

Helping Girls Across the World promo image

We care for you - Education & Helping girls

"ABOUT YOU" Puberty Education Programme (Teacher's corner)

"ABOUT YOU" Puberty Education Programme

To mark International Women’s Day..

Always + UNESCO: Girl’s Literacy Programme

Always #KeepHerPlaying

Helping to tackle period shame

Sub-category - What we Promise

What we Promise

Puberty, Health & Hygiene Education with Save the Children

Rethink Your Reaction

Master Your Menstrual Cycle - DT

Girls experiencing period poverty miss out on the activities that they love (Pads donated so far)

A study among school girls was conducted by Always to understand what else, beyond a school education is being missed by those experiencing period poverty.

Sadly, 31% of girls admitted to avoiding out-of-school activities or sports as a direct result of period poverty, with 21% saying they lack confidence because they don’t take part in such groups or clubs. One in four girls have found themselves in an embarrassing public situation due to their period with no means of getting the necessary protection, with 27% refusing to leave the home altogether because they cannot afford period products.

Encouragingly, 48% of girls who now have access to free period products at school, said it has enabled them to take part in activities that they would usually miss out on. Schools have also told us that these products have helped with 80% agreeing that the free period products have helped reduce period poverty, helped girls feel more confident doing the activities they love, and improved girls’ confidence in talking about periods. 41% of schools also agreed that girls’ attendance has improved.

Our study of 1,500 women also found that more than a fifth of women believe they have been held back due to the fact they couldn’t always participate in extra-curricular past-times. 22% believe they now lack teamwork skills because of this and three in 10 believe it affected their ability to socialise.

In contrast, those who were lucky enough to take part in out-of-school activities reaped the benefits. 43% of women believe the skills they learnt in these clubs or groups, helped shared their career with half saying this has made them more confident as a person.

Survey Methodology - OnePoll surveyed 500 school girls between 10-18 years old and 1500 women from 10th-17th July 2019. The survey was conducted online via the OnePoll website, polling panel members who are paid to participate in surveys. Respondents were targeted using both personal profile data and screening questions in order to ensure the correct demographic was achieved.

Additionally, a survey of 291 educators in state secondary schools was conducted by We Are Futures. The survey was conducted in June 2019.

*Participating retailers – The 1 pack = 1 pad donation mechanic is available in the following retailers: Tesco from 11th March 2020 to 21st April 2020, Wilko from 13th March 2020 to 7th May 2020, Boots from 11th March 2020 to 5th May 2020, Co-Op from 8th April 2020 to 28th April 2020, Superdrug 26th Feb 2020 from 24th March 2020.

Our Research

We care for you

logo always 

Did you know that some girls don't have access to sanitary protection? That’s why we want to #EndPeriodPoverty and provide them with free sanitary pads!

Girls experiencing period poverty miss out on the activities that they love (End period poverty)

End Period Poverty | Free Always sanitary pads for girls

About Procter & Gamble Carousel 4

Changing the World of Refugee Girls with UNESCO and Save the Children

What we promise

Master Your Menstrual Cycle

Girls experiencing period poverty miss out on the activities that they love (End Period Poverty)

Helping End Period Poverty

About Procter & Gamble Carousel 7

About Procter & Gamble

Our goal to help #EndPeriodPoverty started in March 2018 and so far, with support from people across the country, Always has donated nearly 32 million period products to schools and youth groups.

We believe it’s important that girls have access to period products, even out of term time so they can take part in activities that help build their confidence and shape their future. We are launching a new donation drive, giving free product to UK Youth, a nationwide network of youth organisations that support and inspire 1.5 million young people.

We will also be donating product to our longstanding charity partner, In Kind Direct. This not-for-profit organisation distributes consumer goods, to UK charities, helping to ensure that everyone has access to life's essentials.

We are continuing our mission to keep girls in the activities that they love!

Carousel 2

Pads donated so far

Carousel 1

Sub-category - Master Your Menstrual Cycle

The Syrian Crisis is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children, to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training.

The Syrian Crisis is...

For every like or comment made on these artistic posts, until April 30th 2020, we will donate product to help a young person in need. Illustrators include the talented artist and activist, @florencegiven who is famous for her powerful slogans and striking female characters who embody self-love. For more details, join our community on Instagram @always_uk_ireland

You can also show your support by simply doing your monthly shop because for every pack purchased in *participating retailers, we will donate a further product.

For every like or comment...

To mark International Women’s Day 2020, we have joined forces with a collection of inspirational illustrators to raise further awareness, donations and get people talking!

Puberty Education Programme

Helping Girls Across the World (Pads donated so far)

Changing the World of Refugee Girls with UNESCO & Save the Children

Always believes that nothing should hold girls back from being their amazing, unstoppable selves. And what’s the single biggest opportunity for girl empowerment? Education. In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Always wanted to change this. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa.We have committed to reach a total of 110,000 girls across Nigeria & Senegal with literacy and education programmes by the end of 2019, giving them the access to the education they need to make their dreams come true.

Always believes that nothing...

Always has partnered with over 60 organizations that serve girls in need around the world, including Save The Children, UN Women & UNICEF. In the past 10 years, our programs have reached over 50 countries and delivered over 100 million pads to girls who need them most.

Here’s a snapshot of just a few of our programmes:

Always has partnered...

In sub-Saharan Africa, many girls miss school during their period and might even drop out. Research shows that providing education on puberty and menstrual hygiene, giving access to period products and discussing taboos around menstruation can alleviate this issue.

Together with governments and local associations we work hard to make sure schools have proper sanitary facilities and have the tools to educate girls on feminine hygiene.

Since it started in 2006, the “Always Keeping Girls in School programme” helped 170 000 girls and donated 11 million pads to keep them in school.

In sub-Saharan Africa,...

Jumbotron - We care for you

alignmentCenter

Always has been championing girls’ and women’s confidence for more than 35 years through puberty & confidence education, providing access to period products and driving societal change #LikeAGirl.

We're on a mission to unleash girls' & women's confidence.

Brand description - We care for you

Why we do what we do

"ABOUT YOU" Puberty Education Programme banner image

Helping Girls Across the World (Girl Empowerment Throughout the World with Always)

At Always we believe every girl should have access to sanitary protection. That's why we launched a campaign in March 2018 to help #EndPeriodPoverty. As a result and thanks to your help, we have now donated over 14 million pads to UK school girls in need.

Part of this donation was in partnership with community organisation, The Red Box Project and fuelled by a collection of bright young voices who captured the struggles, shame and consequences of period poverty through the power of poetry. This collection of 12 InstaPoets and digital influencers were headed by British poet, author and spoken word artist, Hollie McNish and included the likes of influencers Nikita Gill, Greta Bellamacina and Jen Campbell.

For every like or comment their poems received, Always donated a pad to The Red Box Project. These pads have gone on to fill boxes of sanitary products delivered directly to schools across the UK through a network of volunteers.

Our latest research not only revealed that girls are missing school, or that parents are resorting to stealing in order to provide for their daughters, but that period poverty has a detrimental effect on a girl’s future. Sadly, over half of women who have experienced period poverty believe it has had a direct effect on their success, confidence and happiness.

Shockingly, we also found that 6 in ten females who experienced period poverty were bullied at school, leading to low confidence as an adult as well as anxiety and depression.

At Always we believe every girl....

If you are a UK charity....

If you are a UK charity, voluntary organisation or social enterprise and want to join In Kind Direct's network to access these and other essential products, register for free today on [www.inkinddirect.org/charities](https://www.inkinddirect.org/charities/). Should you have any questions, please contact us on info@inkinddirect.org

Always has been championing girls’ and women’s confidence for more than 35 years. Click here to find out more about our campaigns and initiatives!

We care for you | Always

ALWAYS Campaigns and Initiatives | Always

Always_EN_UK/We-care-for-you/Puberty-Education-Programme-promo.jpg

Always-What-We-Promise-670x420

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-04.jpg

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-07.jpg

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-01.jpg

Always_EN_UK/Changing-The-World-of-Refugee-Girls/Changing_the_World_of_Refugge_Girls_Video_Thumbnail.jpg

Always_EN_UK/Helping-Girls-Across-The-World/Always_Keeping_Girls_In_School.jpg

Always EN-UK We-care-for-you 375x510

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-06.jpg

Always_EN_UK/About-Us/About-us-HP-banner.jpg

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-09.jpg

Always_EN_UK/EPP/End-Period-Poverty-Hash.webp

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-02.jpg

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-03.jpg

Always UK background 670x420

Always_EN_UK/zryisvfb6ln38skzamxm

Always-Helping-to-tackle-period-shame-670x420-1

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-08.jpg

Always_EN_UK/EPP/ALWAYS-End-Period-Poverty-school-10.jpg

Always_EN_UK/EPP/AWLAYS-_EndPeriodPoverty-Article-head.jpg

Always_EN_UK/Helping-Girls-Across-The-World/AWLAYS-_EndPeriodPoverty-Article-head.jpg

Always_EN_UK/Helping-Girls-Across-The-World/Puberty_Health_Hygiene_Education_with_Save_the_Children.jpg

Always_EN_UK/Helping-Girls-Across-The-World/Always_UNESCO_Girl_s_Literacy_Programme.jpg