Our Epic Battle #LikeAGirl

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What we Promise

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Join us on our mission to encourage girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl. At puberty, nearly half of girls (49%) feel paralysed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

Join us on our mission to encourage

Join Us

Sec-6 Always Helps Girls Build Confidence Through Sports 7

- Odour lock
- Absorbing core locks fluids away
- Securely stay in place
- Breathable design to avoid hot & sweaty feeling
- Approved by dermatologists of Skin Health Alliance

Always Daily Fresh Normal Pantyliners

Why You Will Love it!

Always Dailies Normal Fresh & Protect

Normal Fresh & Protect

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The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How often should I change my Always Platinum sanitary towel?

So far this year we’ve helped over 15,000 girls stay in sports, in partnership with Sported. We’ve provided financial grants and sports equipment to organisations across the country so they can help #KeepHerPlaying.

Learn more about Sported [here](https://sported.org.uk/).

Sec-10 Helping girls across the country with Sported

Helping girls across the country with Sported

Stay fresh everyday with Always Daily Fresh Normal pantyliners. With their comfort design, they offer a great combination of comfort and protection, so you can rely on them every day without worrying about feeling them. Their unique odor neutralization technology will protect you from malodors. Ideal for vaginal discharge, as added protection for irregular and light days periods or for any light losses.


Features and benefits

Additional product information

Period Calculator - Sidebar Internal Link / Related Content PDPs

Period Calculator

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Strategist, poet, storyteller and immigrant rights activist

Card8 - Sara Mora

 Sara Mora

Always Platinum sanitary towels come in four different sizes: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4).

What sizes do Always Platinum sanitary towels come in?

Always Infinity

WHAT'S YOUR FLOW LIKE - HEAVY

Always Platinum Secondary Image 5 - Size 1 and Size 2

Discover how we are helping girls in need and providing them access to products.
Read more [here](/en-gb/about-us/campaigns-and-initiatives/girl-empowerment-throughout-the-world/).

Helping Girls Across the World

Stay fresh as a daisy throughout your day with Always Dailies Fresh & Protect pantyliners.

Always Dailies Normal pantyliners listing page

Always Dailies Fresh & Protect pantyliners | Always

Empowering Girl Through Education with Always

Empowering Girl Through Education

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Sec-6 Always Helps Girls Build Confidence Through Sports 2

Recommended products

Don’t settle for less than 3x protection: ALWAYS Ultra Normal (Size 1) sanitary towels with wings use the latest technology to create a multifunctional pad with 3 protection features. The InstantDry system absorbs liquid in seconds and keeps wetness away from your skin.  LeakGuard technology locks liquid and helps to prevent leaks. These pads are also equipped with an OdourLock technology that neutralises odours, so that you can feel fresh and clean during your period. With ALWAYS Ultra you can feel confident all day long. Never settle, get 3x protection with Always.

Dermatologically approved by the Skin Health Alliance. 

Try Always Ultra Secure Night Extra with wings, Always’ best Sanitary Towels for overnight protection.

Find your perfect fit with Always My Fit, a tailored sizing system that helps you find ALWAYS’ best period protection based on both your flow and knicker size. 


Card6 - Dr. Anne-Marie Imafidon

Dr. Anne-Marie Imafidon

Always Platinum Normal (Size 1) Sanitary Pads With Wings

So tell us ... what do YOU do #LikeAGirl?

Jody Horton, 20 y.o. 
Downend Boxing Club, South West

Quote2

“As a female boxer it's great to see companies such as Always supporting the rise in female participation in sports. The donation is welcomed after the financial hardship the pandemic has brought. With funding we can increase opportunities for current boxers and open doors for girls looking to get into boxing. Thank you”

Always Maxi

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“I can’t thank you and the teams at Always and Sported enough for this funding. We have had lots of young women signing up for the new Ladies Junior Team so the £200 is greatly appreciated and will be put to very good use.”

Always Infinity Long (Size 2) Sanitary Pads With Wings 

Always Platinum Sanitary Towels are designed with a Zero Feel System, so you can get through your day worry-free. 

These incredible sanitary towels offer 5x comfort thanks to their soft wings, 3D LeakGuard protective barriers, 1000 soft micro-cushions, Soft&Fit design and OdourLock technology.  


If you have a panty size of 10 or 12 and light to medium flow, Always Platinum Normal (Size 2) with wings is recommended for day time usage and Always Platinum Night (Size 3), for best overnight protection.

Fresh & Protect Normal Panty Liners

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Card7 - Kavya Kopparapu

Kavya Kopparapu

Always Platinum Long sanitary pads with wings are recommended for day usage if you have medium flow. Find out more about them here!

Always Platinum Long (Size 2) Sanitary Pads With Wings

Always Platinum Long (Size 2) Sanitary Pads With Wings | Always

Always strives to make sure that girls everywhere keep their confidence throughout puberty by showing them that doing it #LikeAGirl is an awesome thing.

Make sure you use the size best adapted to your shape and flow. For additional leakage protection, try a higher size and consider changing your sanitary towel more frequently. Sanitary towels with wings provide a closer fit to you knickers that not only helps keep the pad in place but also keeps it closer to your body’s shape further reducing the risk of leakage.

How do I avoid leaks?

What does it mean to do things #LIKEAGIRL?
 Read more [here](/en-gb/about-us/campaigns-and-initiatives/likeagirl-how-it-all-started/).

#LIKEAGIRL: How it All Started

Our original #LikeAGirl social experiment was the start of an epic battle. See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!

See what it means to do things #LikeAGirl

Always Platinum Secure Night (Size 4) Sanitary Pads With Wings 

Always Dailies pantyliners come in different lengths and absorbencies. Check the product descriptions above to find the one that suits you best.

How do I find the right pantyliner?

#LikeAGirl: How it All Started

Changing the World of Refugee Girls with UNESCO & Save the Children

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children – to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training. We’re also working to refer Syrian refugee girls back to formal and non-formal education, either in local schools or home-school efforts.

Always Daily Fresh Secondary image 4

Always Ultra Normal With Wings 13 ct

13 ct

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#FuelHerFuture - icon

#FuelHerFuture

The Syrian refugee crisis, now in its sixth year, is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

Always Platinum is an advanced range of sanitary towels that enhances softness and protection with a dual layer top sheet and a more absorbent core (vs. Always Ultra). The top sheet combines a soft non-woven top sheet with a mesh top sheet to combine the benefits of protection and comfort. The top sheet has an absorbent centre and cottony-soft micro-cushions at the sides, which absorb and also act as leakage barriers. Always Platinum is designed to absorb fast, while being dry and comfortable to wear.

What is Always Platinum?

Always Platinum listing page

Always Platinum

Card9 - Stef Reid

Stef Reid

For Always’ Best Protection And Comfort

- Super absorbent core with InstantDry system that absorbs liquid in seconds
- LeakGuard technology locks liquid and helps to prevent leaks
- OdourLock technology neutralises odours                
- Sanitary towel dermatologically tested to be gentle on your skin                
- Wings help keep your sanitary towel in place for comfortable protection

 Always Ultra Normal (Size 1) Sanitary Pads With Wings

WHY YOU WILL LOVE IT

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#KeepHerPlaying

LEARN MORE

Helping Girls Across the World promo image

News & FAQs - End Period Stigma

Always End Period Stigma 

Yet __nearly 1 in 3 girls drop out of sports during puberty__, mostly because they don’t think they’re good enough or they don’t feel encouraged to keep playing.2

Sec-3 Always Helps Girls Build Confidence Through Sports

Always Ultra Night

What we promise

What We Promise

Always Ultra Night (Size 3) Sanitary Pads With Wings

PURCHASING a pack of Always Ultra

__PURCHASING__ a pack of Always Ultra, Platinum or Tampax Compak Pearl at participating retailers.
Check the terms & conditions below to learn more.


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“Thanks to this funding we were able to run a 4 week introduction to futsal for ladies programme which has led onto the girls creating their own team and continuing weekly training.”

Always Daily Fresh Normal Pantyliners 68 ct

68 ct

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“We are delighted about receiving this grant. It enables us to continue supporting the work that our all female dance company Ignite do; promoting diversity, creativity and positivity during these trying times.”


WHAT'S YOUR FLOW LIKE - LIGHT

SIZE - 2

Always Platinum 10 ct

10 ct

 Always Ultra Normal With Wings Secondary Image 1

We want all girls to live life to its fullest potential and we’re right here to back all of you.

We care for you - Education & Helping girls

"ABOUT YOU" Puberty Education Programme (Teacher's corner)

"ABOUT YOU" Puberty Education Programme

Always Dailies Fresh &Protect Pantyliners Normal offer great comfort and protection, so you can rely on them without worrying about feeling them.

Always Daily Fresh Normal Pantyliners | Always

For more than three decades,

For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Going #LikeAGirl.

Always #KeepHerPlaying

We have kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty. Find out the awesome history of #LikeAGirl!

Helping to tackle period shame

Card4 - Ellie Carter

Ellie Carter

Always Ultra Normal (Size 1) Sanitary Pads With Wings

Always MY FIT is a range of pads to allow each woman to get the best protection to fit her individual shape and flow.

What is Always MY FIT?

Sub-category - What we Promise

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OdourLock technology neutralises odours, so that you can feel fresh and clean during your period

Always Ultra Pads Normal Locks odour

Always Platinum Pippa3.5 Pads Size1 Size2 RBU-UK SI06

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Always Daily Liners Aurora SI03

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Fit & flex core of Always Platinum sanitary pad

Always Platinum Pippa3.5 Pads Size1 Size2 RBU-UK SI05

Always Daily Liners Aurora SI05

5x comfort and protection to help you feel nothing but protected

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ComfortLock wings in Always Platinum sanitary pads

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Always Daily Liners Aurora SI09

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Always Daily Liners Aurora SI175

Always Ultra Day Normal Sanitary Pads With Wings Size 1 13ct

Always Ultra Normal (Size 1) sanitary pads with wings for day and Always Ultra Secure Night (Size 4) sanitary pads for night

Always Ultra Pads Normal With Wings Day and Night

Fresh look of Always Ultra Normal sanitary pads with wings

Always Ultra Pads Normal With Tings Fresh Look

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50% recycled plastic pack of Always Ultra Day Normal sanitary pads with wings

Always Ultra Pads Normal with Wings recycled plastic

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1000 micro-cushions for added comfort and absorbency in Always Platinum sanitary pads

Our Epic Battle #LikeAGirl

Join Us

Always is taking action to help girls build their confidence

Empowering Through Education

Helping Girls Across the World

See what it means to do things #LikeAGirl

#LIKEAGIRL: How it All Started

#LIKEAGIRL: Keep Playing